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Add ICON Premium Suspension to your Toyota Dealership
ICON Vehicle Dynamics is the suspension authority for Toyota truck and SUV platforms. From daily driven vehicles to high-speed desert performance, ICON engineers premium suspension solutions that your dealership can sell, install, and profit from.
This program is designed specifically for Toyota dealerships and parts departments nationwide.
Partner with ICON
Strong Margins. Premium Products.
ICONÂ is a premium, MAP-protected manufacturer with enthusiast-driven demand. What that means for your dealership:
- Premium MSRP = Premium Margin Opportunity
- Low Return Rate
- MAP-Protected Pricing Safeguards Profitability
- Upsell Opportunity
Adding a complete ICON suspension system to a new Tacoma or 4Runner increases vehicle value, creates financeable accessory revenue, and drives additional service labor revenue.
*Dealers nationwide are offering suspension upgrades before delivery and seeing increased total deal value.
Enthusiast Demand
Toyota truck and SUV buyers are among the most passionate and active enthusiast segments in the market.
ICONÂ has built a reputation as a premium brand among the Toyota off-road communities, overland explorers, and desert performance enthusiasts.
Capture demand from a brand your customers are already asking for by name.
