news & events

The 2013 Toyota Dream Build Challenge features four teams, comprised of Team Toyota athletes and world-class brand partners, face off to create their most extreme dream Toyota.

Southern California’s car culture is big business, and the Specialty Equipment Market Association in Diamond Bar helps drive that business both here in the U.S. and across the globe.

With an elevation of more than a mile high, the city of Golden, Colorado, takes a toll on a person’s breathing. Mother nature isn’t kind to newbies to the area, and more often than not, you’ll see people pausing to let their bodies catch up to the extreme conditions.

Ten SEMA-member manufacturers and students from the Alex Xydias Center for Automotive Arts (AXC) gathered at the SEMA Garage-Industry Innovations Center in Diamond Bar, California, this week to customize the WD-40/SEMA Cares Foose Ford F-150 off-road truck, which will be raffled off at the 2013 SEMA Show to benefit three SEMA Cares charities.

Two wheels or four, does it really matter when the road ahead says ADVENTURE? It does when the wife wants to come along, unless she’s the rare variety of the fairer sex who can tackle an off-road machine in the rough.